Mobile Macs
4 Years
2016 – 2020
Where logistics met design, and I built the bridge.
Building the Branding Department from the Ground Up!
I joined Mobile Macs as a vinyl applicator with a clear goal: to build the branding department. The opportunity was there, and the team kept their promise. Through continuous improvement, collaboration, and a steady stream of suggestions, I turned that opportunity into a fully operational division that supported clients nationwide.
What started with one applicator and a few jobs grew into a full-service branding solution. From design and print to installation and internal process development.
My Role
As National Head of Branding, I oversaw everything from creative development to production and team leadership.
Developed branding strategies aligned with Mobile Macs’ identity and client needs
Managed design setup, quality control, print output, and on-site application
Built and led a small team, assigning tasks and ensuring timelines were met
Handled quoting, supplier relationships, stock control, and artwork approvals
Acted as the main point of contact for clients needing branded fleet solutions
Impact
The goal was always clarity, consistency, and quality — with systems that scaled.
Reviewed and adapted client artwork for vehicle wraps, delivery boxes, and signage
Ensured all files were production-ready and branding-compliant
Streamlined print workflows and standardised application prep
Supported the team with on-the-job guidance and training
Maintained quality across every install, from scooters to entire fleets
Printing & Application
By building the branding department from scratch, I helped Mobile Macs expand what they could offer — and how professionally they could offer it.
Improved turnaround time and in-house control of branded assets
Delivered cleaner, more consistent visual branding for national clients
Implemented processes that saved time and reduced errors
Built a reputation for high-quality execution across every branded fleet
